We are chaarmant – the team behind our extensions
Our founders: Mina & Dina
Our story & the vision behind chaarmant
Hey, we are Mina and Dina – sisters and the founders of chaarmant . Over 15 years ago we Charmant hair extensions was launched with a clear vision: to empower women through Beautiful hair can give you more self-confidence and joy in life.
What once began as a small idea in Vienna has now become an established brand for High-quality human hair extensions grown in Austria and Germany.
BEHIND THE SCENES OF CHARMANT
A look behind the scenes at chaarmant
At chaarmant Hair Extensions, there's far more to each product than meets the eye.
Here, craftsmanship, creativity, and aesthetics converge: Every nuance, every strand, and every design is created with meticulous care, experience, and a refined sense of beauty. In this way, an idea is transformed step by step into a product that reflects our passion for quality and style.
Join us behind the scenes and experience how inspiration, dedication and attention to detail combine to create something truly special – chaarmant.
OUR OFFICE TEAM
OUR OFFICE TEAM
DINA
CEO & Head of Marketing
I love contributing my creative energy, developing new ideas, and simply thinking about things differently. What I find particularly fulfilling is making our brand values visible not only strategically, but also with heart and conviction.
I wear our Tape In Extensions Classic in a length of 60cm and color 1B Black Brown.
Tape-in Extensions Classic Real Hair
MINA
CEO & Head of Sales
What arises from personal passion is implemented with special care and dedication.
That's why I invest a lot of time and energy in the quality of our premium products, to offer our customers outstanding value for money. Your satisfaction is my motivation!
My favorite products from chaarmant definitely include our chaarmant Hair Care Set.
Extension Care Set 0–5
ELMIRA
CPO & BUSINESS DEVELOPMENT
Success begins where conviction meets passion.
I work at the intersection of strategy, creativity, and genuine passion for good products. For me, chaarmant is more than a brand. It's family and an expression of attitude, aesthetics, and responsibility.
I am our biggest fan and stand fully behind every one of our products, out of conviction and love for what we do.
I'm wearing our Tape In Extensions Ombré in the color Dark Brown/Caramel.
Tape-in Ombre Real Hair Extensions
ELVIRA
OFFICE & OPERATIONS COORDINATOR
For me, chaarmant isn't just a workplace – it's a part of my life. I've been there from day one and have been able to experience every development firsthand – from a small team with a big vision to the brand that inspires so many people today.
Behind the scenes, I ensure that organization, processes, and communication mesh seamlessly. For me, chaarmant means cohesion, passion, and responsibility.
It fills me with pride to be a part of this journey – day after day, with the same conviction and love as on the first day.
My absolute must-haves are our Ultra Slims. I wear them in color 6 Light Brown.
Tape In Extensions Ultra Slim Real Hair
LAVINIA
SOCIAL MEDIA & CONTENT MANAGER
My passion lies in content creation, visual storytelling, and strategic brand communication.
I love developing creative ideas, taking trends further, and bringing the chaarmant brand to life across all digital channels.
In addition to social media management, I also oversee our influencer marketing and am the first point of contact for exciting collaborations. Interested in working with chaarmant? I look forward to hearing from you!
My absolute favorite product is the N4 Spray Mask from the charmant Hair Care series.
ᴺ4 Leave In Extensions Spray Mask
Our stylists at the chaarmant flagship store in Vienna
STEFFI
AREA MANAGEMENT
CLAUDIA
STYLIST & TRAINER
GIANPIERO
STYLIST
BINA
STYLIST